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19 Mei 2022, 22:41

Video: Simple Yet Disruptive! ft CTO & Co-Founder of HappyFresh


is a man on a mission to elevate the habit of buying groceries in Indonesia. Today, he had the chance to tell us about how he overcome his early days at HappyFresh in our video podcast and his challenges to change the core habit of Indonesian people.

In this video podcast session, we will uncover more about how Fajar penetrates not just the market but the psychological barrier in groceries, broke the myth that startups must solve complex problems in order to succeed, how HappyFresh maintains relationships with stakeholders, and many more!


Impacttalk Vodcast is a video podcast that is focused on guiding early-stage startups to pass the Product-Market-Fit journey. A practical local context knowledge from in-depth conversations about building and growing startups so that you can grow your startup and build a successful company, that will last.

If you’re a startup founder and want to get other practical knowledge around Product Market Fit Journey, connect with us through LinkedIn & shoot us an email to

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